I hate to say it but No Impact Man didn’t really affect me all that much. I can’t really explain it thoroughly but I guess I’d be more accurate to the kind of person his wife was in the beginning. I’d think this is crazy and go out and buy a Monster Java when no one was looking, fighting to hold onto all my creature comforts. And that’s really all they are. They are comforts that human society has developed. The Fast food restaurant, Trash collectors, Toilet paper, have gone beyond mere niceties and turned into the social norm. We expect these things to exist and be used. I remember moving into our current apartment and being amazed that there wasn’t a dishwasher. I can’t tell you the difference in impact between a dishwasher and washing by hand but what I can tell you is that it is much more enjoyable to simply place all my dishes into a machine and press go. I get to forget about them. The problem is taken care of for me.
Perhaps that’s whats wrong with society as a whole. Our problems are taken care of for us. We drop the trash in the dumpster or by the curb and we are told to immediately forget about it. Don’t pay any mind to where it goes or how it affects nature. It’s no longer our problem. Trash really is the strongest example, but one other would be paper towels. When we use a traditional towel we are faced with the dilemma that every time we clean something up with it we are required to wash the towel to remove all that dirt and grime. Once paper towels came along though it was so easy why wouldn’t anyone be enticed by the nature of it. Instead of cleaning this disgusting towel every time someone makes a mess I can clean up the mess quickly, just as efficiently, but now I can throw away the towel and never have to think about it again.
Society as a whole, and I am guilty of this as well, has been lured in by constantly finding easier, more effortless ways to accomplish tasks and as long as they stay effortless we never have to think about what goes on behind the curtains after we toss the trash out or dispose of the paper towel. Until the media and the conservationists can find an efficient way to inform people so they want to take action themselves we will be stuck in this downward spiral towards self-destruction.
Even knowing all this though I still feel like I won’t do much. To me they just haven’t found the right way to approach the subject to make people dependent on our morning Java’s and energy drinks to put down the trash and the waste and pick up a torch for conservation. Maybe its just a matter of marketing or maybe America, the materialist nation, just isn’t ready to give up on our creature comforts. I know I’m not.
– Ciera Fedock